Gender equality lies at the core of all the work that CARE India does. Deep rooted gender inequitable relations, power dynamics and social norms in India add to the vulnerabilities and marginalisation of women in many communities. Our aim is to bring a gender transformative change at the individual, household, and community levels.
Our on-ground programmes feature a strong gender component that allows men and women, boys and girls, to live with mutual respect and equal opportunities. Behaviour change communication is the key element across all our projects to enhance awareness and strengthen the ability of women and their collectives to challenge and change unjust gender and social norms.
We do this by our specially developed tools and communication outreach that promotes engagement with the community, service providers, government functionaries, and market players